Unapologetically You
Honours Project
Teenagers are far too obsessed with fitting some unattainable mould. ‘Unapologetically You’ is a kit that juxtaposes the traditional output of ideals and promotes the opposite of just being you as an aid to self-development. Many teens are afraid to break out and be their own person; often left questioning why don’t they fit the feminine mould. My design offers a five-step solution that addresses the more superficial identity struggles, that lead to self-doubt, appealing directly to the mid-teen audience within the not-quite-perfect and mixed medium aesthetic.
In the form of a self-help kit, I developed ‘Unapologetically You’ - teen girls’ own personalised time-out space - where they can figure themselves out. ‘Unapologetically You’ houses: an introduction, two zines that speak directly from the experiences of three girls and introduces the five steps to achieving unapologetic. It also contains four journals suited for different situations and a poster to help the teen user stay empowered.
The Kit as it stands represents the DIY culture needed to empower a young teen. It is also intended as a keepsake that can be used in times of crisis or happiness.
