Helen Clark Foundation : The Christchurch Principles
Contracted Work
I was contracted by the non-profit foundation to design promotional material for the Paris Peace forum in November 2019, including a poster and social cards introducing the Christchurch Principles, which is a set of principles derived from the Christchurch Call to prevent online hate with online democracy.
The poster is the design process from initial ideation from development to finished product. Initially, four conceptually and aesthetically different ideations were designed with the information on given on the brief.
Following the posters, I made a set of 14 Social Media Cards that showcase the principles progressively. A few of these cards can be seen below.
Initial ideation design four was chosen to further develop
The ‘chosen one’ or final product that is going to print


